Many companies avoid talking about social media and sales, principally because they underestimate its power, value and potential. On that note, let’s consider the following three facts:

1. There are 3.196 billion global social media users, up 13% year-on-year (source: Hootsuite 2018)
2. The average UK daily social media usage is 1 hour 54 minutes (source: Hootsuite 2018)
3. Facebook advertising revenue jumped 42% year-on-year to $13 billion (source: Facebook 2018 Q2 highlights) 

Quite simply social media rules when we talk about peoples’s ‘attention’, and therefore it represents the single biggest and best opportunity for businesses today.

Why are businesses struggling?

The problem is that many business social media strategies don’t work, and tend to focus on the wrong objectives. For this reason, many become deflated because:

• They don’t have the time or resource
• No one has the right experience
• They don’t see results quick enough
• Become impatient when things are not working
• A lack of confidence
• Don’t know what’s a good strategy

When businesses think about social media, they tend to focus on ‘likes’ and ‘followers’. Vanity metrics do not always equate to sales, and if you want a social media strategy that makes a difference to your bottom line, then you’re setting yourself up for failure.

What can you do about it?

1. Do nothing and continue to struggle
2. Employ a junior executive – but they won’t have the experience, and you don’t have the time to train them.
3. Bring on-board Unleash Digital!

• Expertise that’s much cheaper than an junior executive
• Hassle free – saving you time, money & resource
• Implement the strategies that will actually make a difference

We want to give you a low-risk and hassle free plan that will make a difference. No more guesswork, it’s time to realise your business’ social media potential.

The 3 months accelerator plan

An accelerator plan to kick start your social media sales strategy.

It will include:

• A discovery workshop to discuss and agree the social media sales strategy
• Social media health check, identifying your ideal audience and content style.
• 3 months social media strategy
• Full implementation, management and optimisation
• Image and video sourcing, copy creation*
• Monthly reporting and evaluation

If you’re not doing anything like this with your social media, then let’s talk today!